Having thousands of followers on Instagram is worthless if Meta deletes your account tomorrow because you do not have a registered trademark. Creating a social media profile does not grant any legal rights over a name.
The real risk of not registering with INPI
- Profile takedowns: anyone with the registered trademark can report your account to Meta and have it removed.
- Losing your audience: years of work, customers and positioning can disappear in a day.
- No defense: you cannot challenge a social network’s decision without the official title issued by the industrial property office.
At Synowiec & Asociados we handle trademark registration with INPI, Argentina’s trademark office, to protect our clients’ digital assets and keep them in control of their business.
Advice on this topic
The firm responds to inquiries promptly.