Insights
News and analysis
What’s happening in entertainment, music and trademark law, explained by the firm’s team.
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Your Instagram account is not your trademark: why you should register it
Creating a social media profile gives you no rights over a name. Whoever holds the registered trademark can have your account taken down.
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Rosalía and “LUX”: why a trademark can be refused
The EUIPO refused to register “LUX” for lack of distinctiveness. The lesson: a registrability analysis should be step zero of any project.
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Selling on Mercado Libre without a registered trademark: a risk that can shut down your store
A real case: a company selling on Mercado Libre lost its channel because a third party registered its trademark first. How the Brand Protection…
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Doing business without a registered trademark: what it costs to be forced to change your name
Building a reputation takes years; losing your name can take a day. The risks of using an unregistered trademark and the real cost of…
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The World Cup and brands: what to check before launching a campaign
Registered trademarks, broadcasting rights and ambush marketing: the legal risks of building communications around a major sporting event.
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Can a similar name cost millions? Taylor Swift and “Showgirl”
The dispute over “The Life of a Showgirl” and the registered mark “Confessions of a Showgirl” is a reminder that in trademarks, priority is…